Email Marketing Services
Don’t miss out on the opportunity to connect your brand with the right customers at the right moment and increase your sales. Enlist Howweb Digital Experts Agency’s goal-driven Email Marketing Services and let us set up an email campaign that fits your business objectives perfectly.
Connect, Engage, and Grow
Reach Your Target Audience Directly With the Right Content
Approximately 3.9 billion people worldwide use email every day for communication, and no other platform comes close to having this number of daily active users. Are you leveraging the potential of Email Marketing Services in your business digital marketing strategy?
What Is Email Marketing?
Build a Loyal Community Around Your Brand
When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever before.
What is Email Marketing Services?
Email Marketing Services is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.
Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.
Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?
Begin your email marketing planning today and discover the most effective email marketing strategy to move your email contacts down your sales funnel.
Let Howweb Manage Your Email Marketing Optimization
Failure to understand what is email marketing and how to maximize email campaigns for B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume and significant business decline.
Don’t let this be the case for your brand. Capitalize on conversion-focused email marketing services from the best email marketing companies and get smart with your digital marketing spending and online promotions.
Howweb Digital Experts Agency offers a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with our email marketing agency and let’s discuss the importance of services in achieving your goals.
Why Email Marketing Services Is Important
Provide More Value to Your Customers and Deliver Big Results
The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).
According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.
Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth. If you haven’t started your email marketing planning, now’s the time to consult with an email marketing specialist and sketch out how to move your business forward.
The Importance of Email Marketing
Many marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.
Not yet convinced about why email marketing is important for brand growth? Here are more reasons investing in an email marketing campaign service is essential:
Build Customer Loyalty
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
Save Time and Effort
Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.
Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
Expand Your Business Reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
SEO-Ready WordPress Web Design
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
Track Your Analytics
Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.
According to Statista, roughly 306.4 billion emails are sent and received every day. How do you ensure you’ve got the best email campaigns that capture customers’ interest?
Create direct links with your prospects and clients and foster customer loyalty with help from our email marketing agency. We provide email marketing services for small business, Fortune 500 companies and multi-location agencies. Discover how our email campaign services fit in your marketing efforts.
Email Marketing Services for Small Business
Establish Your Reputation and Improve Your Response Rates
Deciding where to invest your money isn’t a decision you should take lightly. You must ensure every penny allocated to your marketing efforts delivers an ROI or you risk losing your money and the opportunity to close more sales.
Email marketing for small business is a cost-effective way to promote your brand to specific market segments and grow your revenue. A McKinsey study revealed that email is almost 40 times more effective than Twitter and Facebook combined in attracting new customers. What’s more, according to 80 percent of industry professionals, the best email campaigns drive customer acquisition and retention.
With data-driven email marketing services for small business, you can:
- Reach customers in real-time
- Communicate in-depth information
- Build credibility
- Optimize your time and budget
- Track your campaign results
- Connect with more customers
- Gain better brand recognition
- Increase website traffic
- Launch targeted messaging
- Develop your unique brand
How effective is email marketing for small businesses? You’re about to find out.
Take your small business marketing to the next level with Howweb’s email marketing services for small business. Our email marketing agency offers drip marketing automation services to help you further cement your unique brand identity in your customers’ minds.
There are three major types of drip marketing for each stage of your email marketing funnel:
Top-Of-Funnel (TOFU) Drip:
This serves as an entry point into your email marketing funnel. TOFU drips are used to initiate a conversation with your prospects.
Educational Drip:
This supports the second phase of your email marketing funnel. Educational drip marketing campaign focuses on providing in-depth information about your brand offerings and closing more sales.
Re-engagement Drip:
This type of drip marketing campaign aims to bring disengaged customers back into your email marketing funnel through special deals and offers.
How effective is email marketing automation?
Marketing automation services are designed to ensure prospects and customers are motivated to continue doing business with your brand. Drip email marketing allows you to:
How effective is email marketing automation?
Nurture and convert prospects into qualified leads
Increase customer retention
Automate monotonous B2C and B2B email marketing
Open doors for upselling and cross-selling
Generate better email marketing return on investment
Boost customer engagement and loyalty
Deliver a relevant brand message
Capture abandoned carts
Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
Howweb’s Email Marketing Campaign Services
Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
As trends emerge and go, your email marketing strategy must adapt. Our email marketing company performs B2C and B2B email marketing audits to determine factors that influence your marketing success and pinpoint issues that disrupt your email marketing strategy. Our email services cover:
Campaign and Template Review
Our email marketing experts review your email templates and email campaigns from the past 12 months to get a clear picture of your email marketing performance and engagement. We look into your email design, subject line and calls-to-action (CTAs) to identify problems and inefficiencies.
Technical Review
To ensure your email newsletters and other marketing emails hit the right inboxes, our email marketing specialist reviews all technical issues with your current setup. These include your spam complaints, deliverability issues and potential domain and IP blacklisting.
Data Review
Studies show 25-33 percent of email addresses become outdated every year. To ensure you’re working with updated email lists, we set a benchmark for email metrics, review your top- and lowest-performing campaigns and analyze unsubscribes and subscriber demographics.
Program Review
This includes a review of your existing email automation, audience segmentation, email list health (growth/shrinkage) and a comprehensive Email Marketing Services strategy review. The goal is to determine the best possible way to improve your marketing results.
Recommendations
After completing our audit, our Email Marketing Services specialists compile and present recommendations for code and design, content and CTA. We also provide proposals on the frequency of emails sent, send day and times, automation and potential for A/B testing.
Custom Template Design and Development
Don’t have the in-house resources needed to create Email Marketing Services newsletter and drip campaign templates? As your dedicated email marketing services provider, we design, develop and deploy updated email templates that match your branding and desired user experience (UX). Our email campaign services include:
Superior Template Design
At Howweb, we believe that a great email is more than just an attractive message that hits your inbox. Our email marketing firm designs email marketing newsletter and drip campaign templates built with clean code and responsive to all email clients and screen sizes.
Installation on the ESP of Your Choice
Do you need help getting your template installed on your preferred ESP? We’ve got you covered! Our email marketing expert takes your completed design and transfers it over to your chosen ESP, so all you need to do is start sending emails.
Quality Assurance (QA) and Testing
Our email company runs each of our email newsletters and marketing email designs through multiple industry-leading tools to ensure they are well-coded, responsive and work exactly as intended. Build more emails faster with help from our email marketing firm.
Training on Custom Templates
As one of the best email marketing companies, we don’t just deliver a well-designed template. Our email marketing expert also teaches your team to use it! Each delivered template comes with a video training recording that walks you through the design and email process.
Compatibility With Top Email Clients
We work closely with your team to ensure our templates capture your unique branding, preferences and brand message. We guarantee our email templates work with 30+ email clients, devices and operating systems (OS).
Email Marketing Services Management
Need help with your monthly email services? Our email company collaborates with your in-house team to develop an effective email marketing strategy that drives long-term profitability. Our email marketing campaign service includes:
Review of Marketing Goals and Targeting
How effective is email marketing in achieving your brand objectives? As a top email marketing service provider, we work with you to gain a strong understanding of your email marketing goals. We review your target audience, look for missed opportunities from campaigns sent up to this point and develop a strategy to obtain your unique goals.
Ongoing List Maintenance
Reliable email marketing companies do not just focus on engaging your audience; they also ensure you’re targeting the right people and segmenting unengaged contacts. As an email marketing services provider, our goal is to consistently increase engagement with our ongoing list maintenance. We ensure the right message is sent to the right contact every time.
Brand Guidelines and Asset Coordination
Consistency is key to acquire email marketing return on investment. That is why we adhere to your brand guidelines. We also know that content needs change from time to time, so our account managers organize all the items we need to drive brand success and develop a marketing calendar. This way, you know which campaigns will be deployed next.
Campaign Tracking and Reporting
Our email marketing optimization team provides detailed monthly reports on your email marketing campaigns. These reports break down each campaign sent over the previous month, highlighting engagement metrics such as open rate, click rate, conversions and more! We also schedule regular consultations with your team to discuss the report.
Campaign Design and Deployment
Our email marketing campaign service covers everything from start to finish, so you don’t have to worry about a single thing. Need custom email newsletter service? Our email marketing newsletter team designs and develops each email to your specifications. With our email marketing agency, you can rest assured we are always focused on attaining your goals.
Ongoing Management and Optimization
Sometimes, additional work is needed to ensure the best health of your ESP. This can include additional segmentation, list cleaning, revising the marketing strategy based on engagement and many other factors. Our email marketing team works hard to ensure your account is optimized and operates at peak performance.
Email Marketing Automation Management
Email marketing for eCommerce, Shopify and other business types is so much more than launching monthly email newsletters services and email marketing campaigns. To take your email marketing optimization to the next level, email automation is vital! Our email marketing automation agency offers:
Drip Campaign Sequences
Keeping your audience engaged requires ongoing communication. Our email marketing solution involves identifying which drip-sequences are the best fit for your business. We also create multi-step campaigns to keep your contacts engaged and increase conversions.
Customer Win-Back
Sometimes, customers and prospects tend to get distracted and start looking into the competition. Reclaim unengaged contacts and add them back to your list of active subscribers with our email services team’s win-back reengagement automated campaigns.
Welcome Series
Each time a new customer or lead submits information to your business, they are expressing interest! Give them what they’re looking for with a custom-built welcome series. Our email marketing expert builds a multi-step sequence that educates your contacts and encourages conversion.
Web Activity Campaigns
We use insights from your website activities to build highly-targeted campaigns and display content specific for each visitor. This is an advanced way of making recommendations based on products viewed, actions taken or specific clicks on certain webpages.
ESP Review and Migration
Does your current ESP fit your needs or do you need to switch platforms to something with more capabilities? Are you experiencing issues with reporting, data or integrations? As your email marketing provider, we help you evaluate your options to acquire the highest possible email marketing return on investment. Our email marketing services include:
Demo and Presentation
Wondering which ESP suits your business? Once we’ve determined the best potential fits for your business, we act as the liaison between the ESP’s customer service team and your company. Our email marketing automation agency sets up interactive, educational demos, so you can gain a solid understanding of each option.
Initial Audit
Some email marketing companies make the mistake of disregarding campaign audits, and this results in an ineffective email marketing solution. At Howweb, we complete a thorough initial audit to better understand the challenges you’re facing with your current ESP. This could include the lack of specific reports, missing integrations or the need for specific automation.
Data Migration and Setup
Ready to move forward with a specific ESP? We are here to assist you and make the transition smooth. Here’s what you can expect from us:
Data Migration and Transfer
Integration Setup
Automation Setup
Email Template Transfers and Migration
Domain Authentication
ESP Research
We work with some of the industry-leading ESPs and review each platform to make the best recommendation for your specific needs. Email marketing platforms range from basic, entry-level software to robust ESPs. Our email marketing agency examines each platform to provide you with a few options that match what you are looking for.
eCommerce Email Marketing Services
Looking for the best email marketing for Shopify? Or how about the wealth of other eCommerce platforms? Our eCommerce email marketing team is expertly trained to use various ESPs to facilitate Shopify email marketing and other eCommerce email marketing campaigns. Step-up your eCommerce business with our eCommerce email marketing services and robust automation:
ESP Migration
Do you have an established ESP, but it’s not ideal for your eCommerce email marketing campaign? Our team migrates your existing campaigns, templates and segmented contacts to your preferred ESP in a timely manner to get you back up and running in no time! We support most big-name eCommerce platforms, including BigCommerce, Shopify and WooCommerce.
Email Strategy
Our email marketing eCommerce team determines the best strategy to reach your target audience. We provide recommendations on automated campaigns, content strategy, discount recommendations and a plan for ongoing email newsletters services. Contact us to learn more about the best email marketing for Shopify and other platforms.
Template Design
Howweb’s email marketing eCommerce team comprises expert designers and developers that build templates from scratch. We know the ins and outs of Shopify email marketing and eCommerce marketing best practices. We also create templates that engage your audience and drive up conversions.
Email Automation Strategy
Our Shopify email marketing and eCommerce experts create a plan to harness predictive tools in building workflows and automated campaigns that encourage and trigger future purchases. From abandoned cart and shopping sequences to welcome series and VIP reengagement automation, we’ve got you covered!
Email Marketing Management
Searching for a team to create eye-catching, engaging email marketing eCommerce campaigns that keep your audience updated with current offerings and promotions? We plan, design and test Shopify email marketing and other eCommerce campaigns to increase conversions and drive revenue.
Email Newsletters Services
Keep your customers and prospects in the loop about your brand promotions, product updates and other marketing campaigns with howweb email newsletter service. As a top email marketing service provider, we provide a cost-effective email newsletter service that covers all the technical processes for you. Our email newsletter service includes:
Tailored Email Campaigns
Unlike other email companies, we set up and manage targeted email marketing campaigns aligned with your marketing goals. Looking for a simple plan for newsletter deployment? We’ve got it covered! Our team creates RSS-to-email feeds that send audience updates from your blog. We also build complex automation with conditional follow-up emails based on where your recipients are in your email marketing funnel.
Product and Service Promotions
A big part of our email newsletter service is ensuring our clients receive a profit-oriented email marketing solution. We work meticulously to personalize the content of each email newsletter and appeal to your ideal market. Your subscribers will receive email campaigns that tell them exactly what they want to hear and offer them precisely what they want to buy.
Professional Templates
Studies show people prefer emails with professional and clean design rather than just plain text communications. Our email marketing specialists design and develop an email template that matches your unique brand and fits your specific needs. We ensure all our email templates are responsive on all types of devices and render correctly on various screen sizes.
Email Newsletter List Management
We work closely with you to ensure your email newsletter list is growing steadily. Our email marketing experts optimize your site to encourage email newsletter signups and keep your sending reputation in good standing with all mailbox providers. On top of that, you benefit from our rich industry experience and ensure your emails earn as many shares and as few unsubscribes as can be reasonably achieved.
Email Blast Service
Send targeted, relevant messages to your subscribers with howweb email blast service. To facilitate the best email marketing for Shopify, eCommerce and other businesses, we leverage advanced email blast software and ensure your email blasts adhere to the CAN-SPAM Act. Our email blast service includes:
Email List Management
Sending email blasts can land you in the spam folder if you do not follow the best practices. Don’t let this be the case for your company. Our team segments your audience lists to ensure we deliver the right email to the right contacts. We categorize your messages to recipients based on factors such as age, user action and gender.
Recommendations
Our job doesn’t stop after creating your email blast template designs. We also provide actionable recommendations to improve your email marketing for eCommerce and other niches. Our team leverages cutting-edge email blast software to provide marketing proposals that improve your email marketing strategy's efficiency.
Template Design
To launch an effective email marketing campaign, you need clever and engaging subject lines and reader-friendly email designs. Howweb comprises a team of experienced web design and content writing specialists committed to creating email blast templates that grab the recipients’ attention and convince them to take action.
Campaign Tracking and Analytics
Some email companies launch email marketing campaigns and fail to track the results. At Howweb, we always aim to provide you with the best email marketing service. Our email marketing consultants use email blast software to A/B test your email newsletter designs, identify issues and track your campaign performance.
Why Choose Howweb for Your Email Marketing Campaign
Stay Top of Mind With Prospects and Clients
Howweb Agency is one of the top-rated email marketing companies that offer the best email marketing service at affordable rates. But don’t just take our word for it. Discover what our clients have to say about our email marketing services.
Here are some additional benefits you get from partnering with our email marketing agency:
Full-Service Email Marketing Campaign
Need help with Shopify email marketing, drip marketing, email blast or email marketing automation? Our email marketing agency is one of the few email companies that offer a comprehensive suite of email services. Whether you only need an email blast service or a combination of email marketing solutions, our email marketing specialists have got you covered.
Integrated Digital Marketing Services
Marketers can see a considerable ROI in email marketing. However, if you want to enjoy a higher ROI, improved efficiency, accessibility and an increase in customer loyalty, you need a combination of online marketing tactics tailored to your brand. Besides email marketing services, our email company also offers other digital marketing services, including search engine optimization (SEO), link building and online reputation management (ORM).
Multivariate and A/B Campaign Testing
At Howweb, we don’t just create and launch email newsletter designs and marketing email templates. To ensure your email marketing campaign delivers big results, we test every aspect of your email campaign, from the subject line and send schedules to the email content. Doing so allows us to determine the best possible approach to your web email marketing campaign.
Detailed Email Marketing Reports
We set up email campaigns tailored to your unique needs, manage them and give you detailed, custom monthly reports on their efficiency, including open rates, traffic referred to your website and sales/leads driven. You can track your email campaign's results by checking your Google Analytics dashboard or monthly reports anytime you desire. We can also integrate email campaigns with your Google Analytics to provide deeper insight into how the recipients interact with your website.
Tailored List Segmentation
We understand that the best email marketing service differs depending on the clients’ needs, demands and target audience. That is why we perform in-depth research and leverage advanced email marketing software to segment your audience list and ensure your emails get to the right recipients at the right moment.
Experienced Email Marketing Specialists
Howweb's email marketing team boasts years of experience in using many email platforms. We continuously search and examine emerging email marketing software, digital platforms and email marketing strategy to provide you with the best email marketing service. Let us walk you through all the ways our online marketing efforts can help you grow and promote your brand.