Social Media Advertising
As your trusted social media advertising company, we leverage social media data to dissect your audience demographics, identify customer preferences and pain points and craft a social media advertising strategy that delivers unmatched results!
Welcome to Howweb
Boost Your Goal Completions With Targeted Campaigns
Experiencing a dip in organic reach, audience engagement or conversions? Tackle your social media marketing hurdles head-on and stay ahead of the curve with howweb Digital Experts Agency’s growth-driven Social Media Advertising services.
Results-Driven Social Media Advertising Company
Achieve the Highest Yield at the Lowest Cost Possible
Social Media Advertising can be a daunting task, especially if you do not have the expertise, knowledge and skills required to support the development, implementation, monitoring and optimization of paid social media advertising campaigns.
Looking for a reputable social media advertising agency to manage your social ads?
Howweb Digital Experts Agency is your partner in navigating this complicated, ever-changing social media landscape. Since 2014, we have been assisting local businesses, multi-location companies, enterprises and franchises with their social media advertising needs.
What Is Social Media Advertising ?
Generate High-Converting Leads and Increase Sales Exponentially
In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. You need to meet people where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).
More than any other marketing strategy, Social Media Advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.
What is social media advertising?
Social media advertising or paid social media is one of the most popular and effective digital marketing methods for boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various social media platforms, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok, and targeting specific customer demographics.
Have you got big goals for your company? Harness the power of paid social media to boost your digital marketing efforts and connect with customers who are ready to convert!
What is social media advertising’s edge over other digital marketing methods? Is it worth the investment?
Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.
Advertising on Social Media: How Does It Differ From Social Media Marketing?
Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Social media marketing and paid social advertising, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.
Want to reach your intended audience with ease? Capitalize on social networks advertising and align your strategies with the behavior patterns of your ideal customers to promote your business in the most cost-effective way.
Why Your Business Needs To Use Social Media Advertising
Maximize Your Visibility and Save Time, Effort and Money
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.
Here are more reasons you should pay attention to your paid social media campaigns:
Increase Follower Growth Rate
Discover how paid social advertising can target specific audiences quickly, expanding your reach into new markets. Learn from howweb success with a gaming company: reaching over 290K people and gaining 1,600 Facebook followers, 1,000 on Instagram, and 155 on Twitter in just 4 months
Drive More Clicks and Views
Engage with your audience effortlessly through diverse social media advertising channels, where users actively interact with their favourite brands. Experience the impact firsthand: a leading advisory firm saw 41,074 clicks from Facebook ads and garnered 625,932 impressions through Twitter advertising in just 10 months
Offer a Clear Value Proposition
Address customer needs directly with targeted social media advertising. Highlight the unique selling points (USPs) of your key products or services and use persuasive calls-to-action (CTAs) to inspire consumers to act. This focused approach ensures your brand offers solutions to specific problems, guiding customers towards your desired outcome
Boost Organic Posts
Maximize your online reach on a budget by leveraging social media advertising. Transform your top-performing organic posts into targeted ads across various platforms. Reach highly interested audiences and amplify your message effectively
Attract Qualified Leads
Tailor your marketing approach with social ads that lead to Optimized landing pages, designed to capture targeted leads and re-engage non-converters. With a strategic approach to social networking ads, personalize offers and segment campaigns by age, occupation, or gender, securing qualified leads directly into your sales funnel
Generate Direct Sales
From unveiling new collections to enticing targeted consumers with seasonal offers, social advertising streamlines time-sensitive promotions for maximum profitability. Paid social media campaigns provide a cost-effective means to influence buying decisions and drive increased sales, ensuring your offers reach the right audience at the right time
Ramp Up Website Conversions
Boost your conversion rates and slash marketing costs with social media advertising. See how a fitness center's campaign led to $143,319.92 in website purchases, with an average CPC of just $8.03 in six months. Start your success story today
Gain Actionable Insights
Social media advertising provides valuable insights into which networks yield the highest impressions, helping you evaluate the effectiveness of your ads landing page. Access detailed metrics like clicks, visits, and comments to gauge your campaign's success and refine your strategy for future
Allocate Your Spending Wisely
Unlock real-time data tracking and set achievable budgets with social media advertising. When an eCommerce store partnered with howweb for Facebook ads management, an $8,000 ad spend resulted in a remarkable $170K revenue within just a 28-day attribution window. Leverage the power of social ads to optimize spending and drive substantial returns
Social Media Platforms Your Business Should Consider Using for Advertising
Ensure the Most Efficient Use of Your Resources
Global social media statistics underscore the significance of strategic platform selection for your business. With users visiting over six platforms monthly and spending 2.5 daily hours on social media, choosing the right channel for your ads is crucial. Optimize your social media advertising by targeting platforms where your potential customers are most active, ensuring maximum engagement and impact.
Many marketers fall into the trap of blindly following trends, neglecting crucial research and consultation with social media advertising experts. This oversight leads to investments in inappropriate channels for their niche, resulting in subpar results and wasted resources. Ensure success by partnering with social media advertising companies and conducting thorough research tailored to your specific niche, maximizing the profitability of your advertising efforts.
Social Media Platforms for Business Niches With Different Needs:
Facebook Advertising
Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Facebook advertising companies recommend Facebook ad management to businesses looking to micro-target their exact audiences and acquire immediate results. Facebook social networks ads are typically approved within 24 hours, making it easier for you to get exposure within a couple of days!
What Our Facebook Ads Agency Can Do for You:
Our Facebook advertising company schedules a kickoff meeting with your team to discuss your Facebook ad campaign goals and guide your Facebook advertising strategy development. Once we’ve settled your Facebook advertising needs and demands, we launch a tailored Facebook ad campaign based on your specific targeting requirements. Our Facebook ad management specialists also set up Facebook Pixel (analytics tool) on your website to easily track visitor activity upon seeing your Facebook ads.
Twitter Advertising
Are you considering advertising on Twitter to increase your site views and generate direct conversions? Many businesses, especially those in the eCommerce marketing industry, take advantage of a Twitter ad campaign to drive brand awareness and promote specific products for immediate sales. Social media advertising companies that support advertising on Twitter experiment with different Twitter ad campaign types, such as promoted tweets, promoted accounts, promoted trends and promoted moments, to obtain strong business results.!
What Our Twitter Advertising Agency Can Do for You::
Our Twitter ad campaign managers set up your Twitter ads account, identify your Twitter advertising objective (i.e., reach, website clicks, app re-engagements, etc.), set up your ad group and bidding strategy. Our experts will narrow down your audience targeting setting, choose your ad placement and create concise, engaging copy to ensure a smooth Twitter ad campaign implementation.
TikTok Advertising
TikTok has quickly blossomed into one of the most popular channels for social media advertising for businesses since its official launch in 2016. Today, numerous social media advertising agencies use TikTok advertising to build brand awareness, drive consumer advocacy and create brand authenticity. Unlike Facebook advertising management and many other types of social media advertising strategy, TikTok advertising makes it easy to create great campaigns through versatile ad formats like in-feed ads, branded hashtag challenge and brand takeover ads.
What Our TikTok Ads Agency Can Do for You:
Our social media advertising company provides TikTok advertising services on a case-by-case basis. We analyze your existing social media and advertising strategies and perform in-depth market research to find out where TikTok advertising fits in your marketing tactic. Our social media advertising services team also offers expert consultations to help you choose the best TikTok ad option for your brand.
Instagram Advertising
With approximately 1.07 billion active users worldwide, Instagram advertising comes very close to advertising on Facebook in attracting followers and increasing brand engagements. Instagram advertising offers incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management.
What Our Instagram Advertising Agency Can Do for You:
When advertising on Instagram, we utilize Instagram Insights to determine your content performance and profile activity and launch an Instagram advertising campaign that strengthens your brand value. Our social advertising agency determines your ad objective (i.e., brand awareness, app installs, store traffic, etc.), chooses your ad placement, defines your ad budget and schedule and selects the most appropriate Instagram ad format to achieve your goals.
LinkedIn Advertising
Advertising on LinkedIn is recommended for business-to-business (B2B) marketers looking to maximize social media advertising effectiveness in driving lead generation. If your target market is C-suite professionals and industry experts, LinkedIn advertising is the solution for you. From an expansive audience and precise market data to multiple ad formats, such as Sponsored content, text ads, Sponsored InMail and dynamic ads, advertising on LinkedIn provides a degree of targeting accuracy that even the best social media platforms for business can’t match.
What Our LinkedIn Ads Agency Can Do for You:
Our social media advertising agency is committed to establishing your industry expertise and achieving your LinkedIn advertising goals. To help you reach your ideal clients and move them further along the conversion funnel, we narrow your targeting through industry-specific variables, such as company name, industry or job function, craft compelling ad copy and include a clear CTA.
Pinterest Advertising
Does advertising on Pinterest make the most sense for your brand? Begin advertising on Pinterest and harness your full-funnel marketing potential! With a growing population of 400 million monthly active users, Pinterest serves as one of the most cost-effective social media and advertising channels to display your social networks ads and increase your goal completions. Like advertising on Facebook, Pinterest advertising also follows a pay-for-placement (P4P) system. This means you pay to promote your Pinterest ads on your chosen product Pins.
What Our Pinterest Ads Agency Can Do for You:
To maximize your Pinterest advertising cost, we implement data-driven Pinterest advertising strategies centered on driving more traffic and sales to your website. Our social media advertising agency optimizes your ad images, uses rich Pins and refines your ad schedule to increase your conversions. We recommend advertising on Pinterest to complement your Amazon marketing efforts.
Reddit Advertising
Boasting more than 100 thousand interest-based communities, Reddit proves to be one of the most cost-effective platforms to position your brand offerings in front of targeted audience segments and influence their purchase decisions. Compared to Google and other channels, advertising on Reddit offers a much easier way to reach your ideal audience based on their unique interests and content subscriptions. Reddit advertising companies can also take advantage of the platform’s ad creation features, including enhanced system performance, bid recommendations and advanced editing functionality to boost their Reddit advertising campaign performance..
What Our Reddit Ads Agency Can Do for You:
Advertising on Reddit has its own set of rules and it is important to understand these to avoid getting reprimanded or banned by community members. Our Reddit ads company determines your target audience’s demographics, analyzes their online behavior and identifies all the possible communities to join and target based on your niche. If you don’t have a Reddit account yet, our Reddit advertising team can handle that for you. We also determine your minimum ad spend per day and manage your ads creation to ensure hassle-free advertising on Reddit.
How Much Does Social Media Advertising Cost?
Pay the Right Amount for Each Click and Impression
The cost of social media advertising is relatively low compared to other advertising methods, such as print advertising, broadcast advertising and product placement advertising. However, some companies are still hesitant about investing in social media advertising for businesses because they don’t understand its pricing system.
Facebook advertising cost, Instagram advertising cost, Twitter advertising cost and other social media ad spending are based on different variables, including:
Day of the week
Location
Season
Audience demographics
Time of day
Niche market
Social media advertisement quality and relevance
For example, Facebook advertising companies handling Facebook ads management for brands in the apparel ($0.45 average CPC), travel and hospitality (0.63) or retail ($0.70) industries could expect lower cost per click than those in the finance ($3.77), consumer services ($3.08) or B2B market ($2.52).
Thinking of advertising using social media? Discover the average social ad spending of the six most popular social media platforms for business and let’s get your Facebook advertising management and paid social media campaigns started!
Average Advertising Cost for Each Social Media Platform:
Facebook Advertising Cost
Facebook advertising management rates vary per industry. On average, it costs as little as $5 per day or $0.97 per click to run a Facebook ad campaign. With this Facebook advertising cost, you can expect an average of 1.11 percent click-through rate (CTR) in the News Feed.
Instagram Advertising Cost
Compared to Facebook ad management, advertising on Instagram is relatively high. The average Instagram advertising cost is $0.60 - $2.00 per click. Agencies advertising on Instagram can expect an average CTR of 0.22 percent in the feed.
TikTok Advertising Cost
TikTok advertising cost starts at $10 per CPM (cost per mile or cost per 1,000 views) and varies based on the ad format and duration. Contact our social advertising agency to learn how to get the best performance from your TikTok ads.
Twitter Advertising Cost
The rate of advertising on Twitter depends on the type of social media advertisements you use. In general, Twitter advertising cost ranges from $0.50 - $2.00 for each first action, such as a click, reply or retweet. Promoted accounts, however, cost $2.50 - $4.00 per follower.
LinkedIn Advertising Cost
The rate of advertising on LinkedIn depends on your campaign goals. Typically, LinkedIn advertising cost begins at a $10 daily budget per campaign with an average CTR of 0.22 percent. Talk to us and see how much you can save!
Pinterest Advertising Cost
The average Pinterest advertising cost for building brand awareness is $2.00 - $5.00 per 1,000 impressions. Meanwhile, boosting engagement and driving website traffic ranges between $0.10 - $1.50 per engagement.
Reddit Advertising Cost
Like TikTok advertising, Reddit advertising works on a cost-per-mile basis. Advertising on Reddit begins at $5 per day. It also has an auction style where you can bid for ads for as low as $0.20 per bid
Howweb’s Social Media Advertising Services
Get Expert Support to Achieve Your Company’s Growth Goals
Social Media Marketing
Running ads on social media is a surefire way to acquire new customers and repeat business – but our social and Facebook ads agency doesn’t just stop there. Besides social advertising and Facebook ad management services, we also offer social media marketing solutions to support your conversion rate optimization (CRO) efforts. Our social media marketing experts conduct in-depth social media audits to develop your marketing and launch sustainable campaigns.
Social Media Follower Growth
Build a robust social media presence and attract high-converting social media followers! Our social and Facebook advertising company representatives capitalize on data-driven social media marketing and advertising solutions, including Twitter, Pinterest and Facebook ad management services, to help you gain customer traction and increase your social media followers across platforms. We optimize your social profile, post engaging content, create a strategic posting schedule and launch targeted social media advertisements to achieve your growth goals.
Video Production
Incorporate video ads on your social and Facebook advertising strategy and get incredible engagement rates! Is your team lacking the skills and resources to create appealing video ads that fit the requirements of different social media advertising platforms for business? Our social media advertising and Facebook ad management services experts are here to help. We design video ads for mobile and sound-off viewing and keep your ads no longer than 15 seconds to encourage viewers to take action within the first three seconds.
Social Media Management
Howweb is more than just a social and Facebook advertising company: We serve as your social media managers. From building an effective social and Instagram advertising campaign and monitoring social media advertisement results to overseeing multiple social media accounts, our social media management firm can handle it all for you. We help you decide on the right social media platforms and marketing strategy for your business to bring in the most results and ensure your online growth.
Social Media SEO
The benefits of social media and Facebook advertising services go beyond improving your social media presence. The right social media advertising and marketing strategy could bolster your brand exposure and drive qualified leads and traffic to your website. Our social advertising and Facebook ad agency representatives work closely with you to determine your best-performing website content, share it on your social media pages and boost its reach through laser-focused social media promotions and Facebook advertising services.
Social Media Content Writing
Entrust your social media content writing to our social and Facebook advertising agency and let us help you cement your position as the go-to brand of customers. We conduct extensive market research, industry analysis and audience targeting strategy assessment to gain actionable insights and guide our content creation process. Our paid social media advertising experts also perform A/B testing before launching your social ads to ensure we develop well-optimized ad copies and landing page content that compel users to take immediate action.
Social Media Brand Management
Our social media advertising agency combines social media management and different types of social media advertising – such as Instagram, TikTok, LinkedIn and Facebook advertising services – to showcase your unique brand voice and ensure all customer touchpoints are covered. Our goal is to make your brand more inclusive and consistent across platforms. We can also connect you with our web design specialists to make your website ADA compliant and ensure all site elements align with your social branding.
Website Design and Development
Build trust with potential clients by implementing consistent page branding on your social media pages. Our social and Facebook ad agency representatives collaborate with our web design experts to ensure your social share buttons are properly embedded on your website. We can also incorporate Facebook reviews, add social login features and embed YouTube videos on your site. Need impressive and interactive designs for your business pages and ads on social media? Contact our Facebook advertising agency and let’s talk about how we can help you.
Social Media Reputation Management
Do your Facebook advertising strategy and social media marketing tactics involve reputation management? Stay on top of conversations about your brand and don’t let any negative content tarnish your treasured reputation. Our social and Facebook advertising agency representatives work with Rize Reviews’ reputation managers to track your social media reviews, streamline your review response publishing process and leverage positive reviews on your paid social ads.
Why Choose Howweb for Your Social Media Advertising
Increase Your Leads, Signups and Sales
Howweb Digital Experts Agency is one of the leading social media marketing and Facebook advertising companies in the United States. Throughout the years, we’ve helped hundreds of industry leaders bring outstanding business results through targeted ads on social media
Put the power of social media advertising to work for your business by teaming up with Howweb! Here’s what you can expect when you choose our social and Facebook ads agency:
Profitable Advertising Goals
Our social and Facebook ad agency representatives schedule an initial consultation with your team to discuss your current social advertising goals, strategies and expectations. Based on our discussion, we formulate smart, realistic advertising objectives aligned with your financial capacity and marketing requirements.
Expert Consultations
Do you have an in-house social media team to manage your paid social media advertising campaigns but they still need expert training? Our social media managers are here to point your social media team in the right direction. We provide consulting and training to set your team on the right track.
Campaign Tracking and Reporting
The biggest challenge of social media advertising is tracking performance and ensuring a high return on advertising spend (ROAS). We work diligently to accommodate all necessary tracking systems that can be implemented and optimize your social media accounts regularly to achieve the best possible results.
Diverse Advertising Strategy
We keep track of the latest industry trends and social media algorithm updates to ensure your paid social media advertising strategy delivers profitable results. More importantly, we continuously explore new advertising opportunities for your business to keep your leads and conversions flowing.
Transparent Data Analysis
From your initial campaign audit to your monthly campaign performance, we provide you with detailed reports to ensure you know where your investment goes. We give you access to our client portal so you can gauge your social media advertising effectiveness and track your performance anytime you need.
Dedicated Social Media Advertising Strategist
Howweb comprises a team of social media advertising experts knowledgeable in running social ad campaigns on various platforms. We assign a dedicated account representative to manage your campaign and whom you can directly contact to address immediate questions or concerns you may have.