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Amazon Storefront & Branding Services

Amazon Storefront & Branding Services

Building Your Brand’s Identity and Recognition

We Help You Make a Name for Yourself

Amazon A+ Content

Drive Sales With Better Product Images, Videos and Text

Getting customers to your Amazon Storefront & Branding Services and brand pages is only half the battle. Once you have attracted eyes to your products, the next step is impressing customers enough to get them to spend their money.

Buying decisions are influenced by A+ Content, which better conveys the value of your products through the use of multimedia. You can increase your conversion rates by properly utilizing A+ Content that will make your products much more visually appealing. Howweb uses proven A+ Content strategies as part of its comprehensive Amazon Storefront & Branding Services to enhance sellers’ offerings.

To take advantage of Amazon’s A+ content you must first become a professional seller by obtaining a trademark and being approved as a brand owner through the Amazon Brand Registry (ABR) process. Our AMS Amazon experts help clients navigate the ABR process and file for a trademark, which can take up to six to nine months to approve.

Amazon A+ Content is more about selling your brand. A+ Content primarily shows up at the bottom of any Amazon Storefront & Branding Services listing. It’s a place to include your unique brand story, where you can talk about your company, your commitment to excellence, about the quality of your products and how they’re manufactured, your facilities and tell customers about your process. Our AMS Amazon experts help you make the most of this platform with the use of enhanced images and quality content.

Through our Amazon Storefront & Branding Services, we work with you to outline a plan to help you get the most out of your A+ Content and your Amazon store SEO. Our AMS Amazon experts use targeted keywords in descriptive text on your product pages. High-quality images, a professional logo and comparison charts are vital parts of your A+ Content. We have an in-house photo, video and design team that works with you to produce a logo, comparison charts and the high-resolution images you’ll need to best represent your brand. Also, there’s a series of words you can’t use in your A+ Content. Our AMS Amazon experts make sure you’re aligned on Amazon’s guidelines so you don’t face a possible account suspension that can derail your sales.

As part of our Amazon account management for clients, we audit your listings and walk you through the steps of maximizing your A+ Content efforts. Our AMS Amazon experts help guide you through Amazon A+ Content that’s all about your company’s process and products. A+ Content allows brand owners to change product descriptions of branded Amazon Standard Identification Numbers (ASINs). Used the right way, A+ Content can help your business increase traffic, obtain higher conversion rates and -- ultimately -- sell more.

Amazon EBC Design & Development

We Take Amazon Legacy Sellers to the Next Level

We work with Amazon legacy sellers as well who have already been using Amazon Enhanced Brand Content. Amazon EBC was introduced to sellers in 2016 and became known as Amazon A+ Content in 2018. Our Amazon experts audit your current Amazon EBC text, images and videos and work with you to find ways to improve the content. Is your Amazon EBC not leading to more conversions and increased sales? Well, why not? We use in-depth analysis and our tried-and-true tactics to boost your A+ Content and improve your Amazon seller SEO. We make sure your Amazon EBC is up-to-date with the latest A+ Content guidelines and requirements for branded sellers.

Also, as part of our Amazon account management, we ensure your competitors are following all the rules and not infringing on your copyrights by illegally selling your products. Our Amazon listing service system monitors and sends automated removal requests to ensure Buy Box leech removals. This process can escalate to legal action — if needed — and our Amazon Storefront & Branding Services have resources to guide you through that process as well. We help protect your business and brand against Amazon leech scams.

Your Amazon Sales Are About to Grow

Creating a quality, memorable brand is what will generate long-term business for you. Any Amazon seller who is implementing a long-term strategy needs to establish and promote a brand. Your goal is to create a business that really relates to your buyers, creating lifetime customer loyalty for returning sales and sustained success.

Amazon Storefront

Take Advantage of this Platform to Showcase Your Small Business

In 2018, Amazon made it easier for small and medium businesses to shine with Amazon Storefront & Branding Services. This gives sellers their own space to show off their products. It’s perfect for U.S. businesses wanting to get noticed and sell more. Our team knows just how to make your storefront pop, getting you ahead of the competition with smart SEO tricks

This platform allows you to take advantage of sponsored brands ads instead of only using sponsored products ads. Another great Amazon Storefront benefit is that you have a captive audience because it doesn’t display your competitors alongside you on the page.

Ads for sponsored products have a higher conversion rate than ads for sponsored brands, but savvy customers run ads for both. We market your brand in ways that leverage our Amazon SEO efforts and from a consumer experience point of view. With our Amazon Storefront and Branding Services, you have a direct route to direct traffic to a product page loaded with your branded products.

We can create your Amazon Storefront & Branding Services for you as part of our Amazon seller consulting services. Your Amazon Storefront does have some design flexibility, so we work with you to create a custom design that works best with the quantity of your product offerings to help maximize your Amazon store SEO. As part of our Amazon listing services and our Amazon seller SEO practices, we align with your business goals to decide the best way to highlight and display your products.

Amazon Best Sellers Rank

Maximize Your Exposure With Our Accelerated Programs

One way for you to increase your profit margin is to have your products featured on the Amazon Best Sellers Rank list. Anyone who earns Amazon BSR status is likely to benefit greatly from the exposure.

The Amazon Best Seller calculation is based on Amazon sales and updated hourly to reflect recent and historical sales. But, according to Amazon, it doesn’t always indicate how well an item is selling among similar items. Amazon created category and subcategory best seller lists to highlight an item’s rank within those segmented areas to make it stand out.

Our Amazon experts use customized strategies — including Amazon store search engine optimization — as part of Howweb’s Amazon account management to help your business get up and running quickly. We have accelerated programs that can take clients from invisible to BSR Amazon status within their first 30 days. Your sales dictate whether you have a chance to become an Amazon #1 Best Seller.

Of course, not everyone will obtain Amazon BSR status. We can’t guarantee that for any client. But our Amazon seller consulting team develops a custom strategy for your business that boosts your Amazon store SEO and gives you a better chance to beat your competition and reach the top.

Don’t forget to ask us about our new Amazon Attribution model, which allows brands to track the impact of their display ads, search, video channels based on the way consumers find, research and purchase their products. We also help you use sales impact analysis across other non-Amazon channels to determine where your leads are coming from, so you can adjust your advertising spend accordingly. With the rollout of both Amazon Attribution and the brand referral bonus program (available only to AMS Registered Sellers), off-channel strategies have become even more critical.